Last post I talked about branding going too far. This time though, it's more about when a bit of branding makes all the difference … with those “404 Site Not Found” pages. Hongkiat.com have put together a great compilation of inspired 404 error pages.
It's a great example of designers taking a bit of extra time to keep a site 'on brand'. Given that pretty much any CMS allows you to do that, it's a wonder it's not more common. It's probably one of the few easter eggs that you can legitimately deliver on a web site! (Via IXDA)